29/05/2026

Our NEW range of ECO eyewear - Affinity Eyewear

Combining contemporary Danish design with sustainability

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12/09/2025

Ready for a little Parisian "je ne sais quoi"?

Rendez-vous with us at SILMO 2025 & discover Carolina Lemke

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05/09/2025

Join Ashton Riley at SILMO 2025 - On y va!

Book a time with us at SILMO 2025 to see MAD in Italy - eyewear with true Italian flair!

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22/08/2025

Carolina Lemke Berlin: Global Icon, UK Exclusive

Bring Berlin’s hottest eyewear brand to your practice, via Ashton Riley Optical.

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15/08/2025

MAD in Italy's "50 SHADES OF GREY"

One colour, many shapes.

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08/08/2025

3 Blooming Marvellous Brands – Eyewear That Stands Out Naturally

From bold elegance to effortless charm, explore our 3 distinct eyewear collections – each blooming with its own unique style.

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24/07/2025

New Titanium Styles from Ashton Riley

From £20.77!! Lightweight. Durable. Designed to turn heads - see what’s just landed.

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18/07/2025

SPOTLIGHT ON: Carolina Lemke Berlin

German design, premium style, great price!

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11/07/2025

What do your glasses say about you?

Did you know the colour choice of your glasses says a lot about your personaility?

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03/07/2025

MAD in ITALY - A FRESH take on Acetate Design

One material, three distinct stories

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26/06/2025

Collaborate to Compete

How Unlocking the Power of Collaboration Can Boost Your Practice

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20/06/2025

Green IS the colour of Summer

& we’re loving every fresh, vibrant shade!

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13/06/2025

Celebrate Colour, Celebrate You

See the World in Every Shade

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06/06/2025

DYNAMIC TR90 Frames from just £20

Don’t Miss Our 30 for 20 Offer!

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30/05/2025

MAD in Italy: Award Winning Eyewear

Colour & Design in Perfect Harmony

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23/05/2025

Say Hello to Summer with Our Latest Frame Colours

Our bestselling frames are now available in vibrant new colourways – perfect for the summer season.

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15/05/2025

MAD in Italy - Technical Acetates

Versatile, stylish, unique and definitely MAD!

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09/05/2025

Unlock £1000 worth of Ashton Riley frames

Just by expanding your practice with audiology

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25/04/2025

Don't Sweat This Summer: Sell Our Sunnies or Swap ’Em by September!

:Try Our Shades: Love ’Em or Leave ’Em (for optical frames)

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18/04/2025

Hot Drop: Carolina Lemke Eyewear Now Available to Order Direct!

Elevate your offering with designer frames from Carolina Lemke.

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11/04/2025

Sunglasses: SELL or SWAP

Sales don't have to fade with the sun. Swap unsold shades for specs in September!

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04/04/2025

Premium Titanium Frames from £20.77

Don’t Miss Our 30 for 20 Offer!

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27/03/2025

Timeless Eyewear Crafted with 20+ years of expertise

Designing eyewear for 20 years - trust us, we’ve seen it all!

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21/03/2025

Add Audiology Integration to your growing Optical practice

Don't Miss Out—ARC Members Get It All!

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14/03/2025

We Did It! Award-Winning Men’s Eyewear Frame of the Year

See what makes this frame an award-winning standout.

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06/03/2025

Too busy to meet eyewear reps? We've got a solution!

Order online — love it or swap it! If it’s not perfect, we’ll switch it out on our next visit.

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28/02/2025

BREAKING NEWS: Shortlisted for the Love Eyewear Awards

We are so excited to have been nominated not just for one, but three awards!

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19/02/2025

NEW RED "MAD in Italy" frames

February is the month of love and we've added some spice

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14/02/2025

Cupid made us do it – Save £230!

Happy Valentine’s Day

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10/02/2025

Style & Apparel Award Winners

We are delighted to have been nominated and proud to have won!

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06/02/2025

30 for 20 ​+ sell or swap on sunglas​ses

We MUST be CRAZY! Save ££ when you buy 30 pairs & SOS on unsold sunnies in September

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30/01/2025

Digital Marketing Agency Joins the Ashton Riley Community

Join the ARC and receive 5% off their fees and other partner benefits.​

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22/01/2025

SAVE THE DATE! 100% OPTICAL 2025​

Come and meet us at The UK's largest Optical Event​

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16/01/2025

SOS: Sell Or Swap

Buy 10+ Sunglasses NOW and swap the unsold ones for Optical Frames in September

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09/01/2025

NEW YEAR, NEW FRAMES: 30 for 20 Offer ​​

Save £230 when you buy 30 pairs.

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30/12/2024

Dynamic TR90 Optical Frames

Discover the Future of Style

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12/12/2024

Winners of Fashion Practice of the year!!​

Congratulations to our partner practice - The Optical Gallery

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04/12/2024

My Prestige Accountancy and ARC - redefining financial excellence

We are delighted to announce MPA is a member supplier for the ARC

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28/11/2024

INVITATION: CPD EVENT, DUBLIN!

Join us on the 1st December at The Green Isle Hotel, Dublin

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22/11/2024

Thank you Dr Stewart Mitchell Eyecare

Our latest customer review​

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31/10/2024

Who said the sky's the limit?

Join the ARC and get access to marketing tools​, frames, lenses, software, accountancy, equipment. The list goes on​!

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25/10/2024

MAD IN ITALY: Vibrant Vittorio​

The transparent front and contrasting colors make this frame truly unique

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10/10/2024

Let's Focus On Cardiff

New colours available

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20/09/2024

"Steel"-ing the show: Mad in Italy​

Stainless Steel frames from the Italian brand​

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12/09/2024

BLINK OMS Joins the Ashton Riley Community

Providing Management Software for Opticians

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05/09/2024

10 FREE FRAMES

Save £230 when you buy 30 pairs of glasses

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30/08/2024

Awesome Acetates from MAD in Italy

Original, creative, sometimes a bit over the top. Well, often, actually.

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23/08/2024

Only Optical and ARC - a sustainable future

We are delighted to announce that Only Optical is a member supplier for the ARC

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08/08/2024

MAD in Italy - Titillating Titanium​

Light, comfortable and perfectly fitting glasses.

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31/07/2024

Bird Eyewear partners with Ashton Riley Community

We are delighted to announce that Bird Eyewear is a member supplier for the ARC

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19/07/2024

Let's focus on Wexford

A new frame with a low profile

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12/07/2024

Welcome our new addition: MAD in Italy​

The Italian eyewear brand makes Ashton Riley their exclusive UK distributor

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05/07/2024

Let's talk about Leicester

A new awesome frame for your consideration ​

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24/06/2024

Seiko Vision joins Ashton Riley Community

Join now to benefit from preferential prices and services from Seiko Vision

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07/06/2024

Ashton Riley Community - Independently Together

Join the collaborative Ashton Riley Community​

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24/05/2024

Let's focus on Galway

A new frame for your consideration

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17/05/2024

Brand NEW frames just landed!

over 20 new styles and colour options

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24/04/2024

Earth Day Colour Inspired Frames

Journey through our Earthy Hues

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12/04/2024

☀️ Here Comes The Sun(glasses)​

Introducing Summer 2024

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23/02/2024

Become a member of the Ashton Riley Community

Bringing like-minded independent opticians and suppliers together.

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31/01/2024

Introducing Berwick Frames: Statement Aviator

A classic masculine aviator style in acetate

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01/09/2023

Take a peek at our new frames

New colourful frames added to our ever growing selection

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11/05/2023

As Light as a Feather: Titanium

Ashton Riley Titanium frames feature a selection of rimless, half-rim and full-rim titanium frames.

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25/04/2023

A Rainbow of Coloured Tortoiseshells

Ashton Riley Tortoiseshell acetate frames

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07/09/2022

Fall 2022 Colour Trends

Colours trending at NYFW

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10/08/2022

Ashton Riley NEW Sunglasses Collection

Introducing new Ashton Riley sunglasses. A collection of acetate and stainless steel frames in many styles to suit all tastes and face shapes.

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15/07/2021

Titanium Edit

Incredibly light and strong, Ashton Riley presents it’s exclusive titanium range.

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01/07/2021

Welcoming the Cardiff Frame

The best of both worlds, professional & fun. Ashton Riley welcomes the new Cardiff frame to its commercial eyewear range.

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