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Become a stockist

To ensure that Ashton Riley grows in the right way and in partnership with our independent optical partners we have develpoed a unique business model.

Shares in Ashton Riley for all.

Knowing how many brands you could stock and how often you are approached to take new collections, we wanted to give you more than a frame to sell. So we decided to give every stockist shares in Ashton Riley.

For every frame you buy you get points. Those points will give you discounts, but will also be turned into shares once the brand is established.

Your brand too!

Ashton Riley is no longer a brand that you buy, it is a brand you own. We welcome feedback on what you think will work for you. It is a partnership with a common goal.

To become an Ashton Riley stockist email on or call on +44 (0) 207 1933334


120 Trident Court
1 Oakcroft Road


Eyewear Direct (Europe) Ltd