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About Us

Having spent almost 20 years in the industry, covering every element of the business from sourcing to delivery, we wanted to bring something new to the independent optical market. 

What was needed?

After countless hours in optical practices, listening to the feedback on collections available in the market, it was very clear what was needed. High quality frames in shapes that would fit as many people as possible. Whilst still delivering something that is interesting and catches the eye of the consumer. All at a price that made it accessible to everyone.

And so Ashton Riley Eyewear was born.

Naming the collection after my son and using his favourite animal in the logo, Ashton Riley eyewear is designed in London to reflect the needs of the consumers and to ensure it could be delivered at a price that was accessible to all.

Launching in November 2018 with 12 styles, the collection was immediately well received. With new styles and colours added every 6-8 weeks the collection has grown substantially. Ensuring it is catering for all consumers, interesting but wearable shapes are complemented by acetate colours with depth and detail. Balanced stainless steel frames with sophisticated detailing and colour combinations ensure that all tastes are met.


120 Trident Court
1 Oakcroft Road


Eyewear Direct (Europe) Ltd